Home | Fly Fishing Features | News | Patagonia's new catalog goes digital

Patagonia's new catalog goes digital

By
Font size: Decrease font Enlarge font
Cover shot from the Patagonia e-fish catalog Cover shot from the Patagonia e-fish catalog

Following the Patagonia ethos of low impact and environmentally friendly business practices, they released their first "e-fish catalog" this week making best use of the latest digital technology.

Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.
–Patagonia's Mission Statement

Patagonia grew out of a small company that made tools for climbers. Alpinism remains at the heart of a worldwide business that still makes clothes for climbing – as well as for skiing, snowboarding, surfing, fly fishing, paddling and trail running. These are all silent sports. None requires a motor; none delivers the cheers of a crowd. In each sport, reward comes in the form of hard-won grace and moments of connection between us and nature.

Check the backpage of the new catalog for their favourite online partners - Fish&Fly receive a mention.

 Please click here or on the image below to open the new e-fish catalog from Patagonia

Patagonia e-fish catalog

 







Articles by the same author






Comments (2 posted):

Editor on 01/04/2010 14:51:08
avatar
Well worth a look for some great photogrpahy and use of the latest digital technologies to showcase their products.
BigCliff on 01/04/2010 16:59:00
avatar
It really is a sight to behold. (not sure if that's a pun or a spelling error)
Add/View Comments
  • Email to a friend Email to a friend
  • Print version Print version
  • Plain text Plain text

Tagged as:

patagonia, gear, tackle

Rate this article

5.00

Follow NA Fly Fishing Forums!