Patagonia's new catalog goes digital
Following the Patagonia ethos of low impact and environmentally friendly business practices, they released their first "e-fish catalog" this week making best use of the latest digital technology.
Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.
–Patagonia's Mission Statement
Patagonia grew out of a small company that made tools for climbers. Alpinism remains at the heart of a worldwide business that still makes clothes for climbing – as well as for skiing, snowboarding, surfing, fly fishing, paddling and trail running. These are all silent sports. None requires a motor; none delivers the cheers of a crowd. In each sport, reward comes in the form of hard-won grace and moments of connection between us and nature.
Check the backpage of the new catalog for their favourite online partners - Fish&Fly receive a mention.