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New NRX fly rods from G Loomis sweeping the awards

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G Loomis win the battle to launch the next generation of fly rods to the market and sweep the recent industry awards in Spain and the USA G Loomis win the battle to launch the next generation of fly rods to the market and sweep the recent industry awards in Spain and the USA

Voted best new fly rod at the recent EFFTEX show in Valencia and just last week best in show at the prestigious ICAST event in Las Vegas, G Loomis seem to have created something special.

Following hot on the heels of the recent Hardy Sintrix announcements, fly rod manufacturer G.Loomis launched their new NRX range of 16 4-piece models ranging from a 3 weight trout rod up to a 12 weight saltwater version and a 15' #10/11 double-hander to cover all the bases.

NRX_101786263.jpgCalling on the talents of chief rod designer Steve Rajeff and the support of the entire G.Loomis team worldwide, anglers “will uncover a series of rods that are at least 15-percent lighter than equivalent power GLX rods, plus we’re able to offer a durability feature to make them up to 20-percent stronger and more impact resistant,” said Rajeff. “And as anglers would expect from G.Loomis, we bring the best in components – from reel seats, grips and guides – selected specifically for the NRX fly rod series. At G.Loomis, we have never settled for just good enough. These NRX rods are the best at every level in terms of graphite, resins and components to provide anglers with the most dynamic, lightweight and sensitive rods we can make.”

According to Justin Poe, brand manager for G.Loomis, the NRX construction method is completely unique to rod manufacturing. “By utilizing a stiffer, lighter and higher density carbon married with Nano Silica resin systems, we can provide Steve and his design team with a material that provides all kinds of positive benefits to anglers. The rods are lighter, yet more durable, extremely sensitive, and yet stiffer. Obviously we simply think they are the best fly rods out there.”

The EFFTEX and ICAST judges would seem to agree.

Craig Brew, MD of Shimano UK commented; “17 years in the making, and following 2 years of extensive development and field testing, this is a range G.Loomis are justifiably proud of, and what better launch platform than to be recognized by independent experts as THE fly rod revolution in 2011”.

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In addition to the Best New Fly rod award at EFFTEX, Shimano also scooped the awards for Best New Spinning Reel for their forthcoming Stella FE, and Best New Rod, for the flagship Lesath AX Power Game series.

At ICAST they were not content with best new freshwater rod and best in show but also scooped best new freshwater reel for the Stella FE as well as best new saltwater rod and reel for the Terez and Trinidad A.







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rod, g loomis, nrx, icast, efftex

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