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Pure Fishing buys Hardy & Greys Ltd

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Pure Fishing buys Hardy & Greys Ltd

Pure Fishing Inc., a leading global provider of fishing tackle, has purchased Hardy & Greys Ltd, the well-known UK provider of fishing tackle for fly, carp, sea and coarse segments around the world, marketed under the Hardy Bros.®, Hardy®, Greys® and Chub® brands.

 

“With a heritage that spans over 140 years, the Hardy Bros., Hardy, Greys and Chub brands represent iconic fishing brands renowned for fly fishing as well as other specialized fishing segments,” commented John Doerr, President and CEO of Pure Fishing. “Hardy and Greys’ award winning products, now partnering with Pure Fishing’s existing brand portfolio through an expanded global distribution network, share a common passion for innovation and create unparalleled opportunities for our loyal and valued customers and anglers around the world. We place the highest importance on acting as stewards for our legacy of brands. We are pleased to welcome the Hardy & Greys team to Pure Fishing.”

Richard Maudslay, Hardy & Greys’ Deputy Chairman stated, “We are excited to be joining the Pure Fishing team. Our owner was deliberate and very selective when he chose to create value for the future of our brands by placing our company on the market for the first time in 45 years. We are proud of the Royal Warrant of Appointment from HRH The Prince of Wales and of having held ten royal warrants during the last century. This honour is a testament to the extraordinary quality products designed and manufactured by our talented and dedicated team for our Hardy Bros., Hardy, Greys and Chub fishing brands. We look forward to being able to grow our business as part of the Pure Fishing family, with its portfolio of brands that will collectively continue to create benefit for our customers and fishing memories for our anglers.”

About Pure Fishing, Inc.
Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Fenwick®, Hodgman®, Johnson®, JRC®, Mitchell®, Penn®, Pflueger®, SevenStrand®, Shakespeare®, SpiderWire® and Stren®.With operations in 24 countries and a dedicated workforce conversant in 28 languages, Pure Fishing, Inc. is part of Jarden Outdoor Solutions, a leader in outdoor and recreational lifestyle products and a subsidiary of Jarden Corporation. Additional information can be found at www.purefishing.com.

About Hardy & Greys Limited
Hardy has been based in Alnwick since its formation in 1872. It was acquired by the Harris & Sheldon Group Limited from the Hardy family in 1967. It became Hardy & Greys Ltd in 2004 – the change of name reflecting its acquisition of fellow fishing tackle brand Greys, later followed by the acquisition of Chub – and set up subsidiaries in Germany and the USA which are now key markets. Across its brands, it covers all branches of recreational fishing.

The company has been at the forefront of the fishing tackle market since being awarded its first patent in 1880. It developed the first carbon fibre fishing rods and, thanks to work with researchers at Cambridge University and 3M, recently created rods made from the new SINTRIX™ carbon fibre material that have won a string of awards and are recognised as the finest fly rods in the world.







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Comments (1 posted):

littledavid123 on 04/07/2013 11:07:51
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My personal take, Hardys Grey line is headed straight to Walmart or some other big box stores. The Hardy Korean made will get better distribution and lower retail pricing and for the price reduction and easier terms, the retail stores (fly shops) will be forced to carry a couple of the English made components. Dave
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