Simms Releases New Film All About 'The Wader Makers.'
Simms Fishing Products, the country’s only domestic wader manufacturer, is disclosing the secret to making the best waders in the world. The company recently released a new film, The Wader Makers, which focuses on 7 Bozeman based individuals who work on the wader team at Simms.
Have a look at this fascinating new short film from Simms Fishing which focuses on the production of their famous waders. It's always interesting to get a behind-the-scenes look at the manufacturing process of products we all use in our fishing adventures. (We hope you find it interesting - Ed.)
Source: Simms Fishing Products
The Wader Makers tells the stories of Simms team members who handcraft the waders in their Bozeman, Montana-based factory.
“We have always relied on our manufacturing team as the bedrock of our company and brand,” says K.C. Walsh, President of Simms.
“We wanted to focus on the ways we could tell richer stories about the amazing individuals who handcraft the world’s best waders.”
Simms manufactures all of its premium waders by hand in its Bozeman headquarters. Utilizing industry-leading and proprietary GORE-TEX® fabric technology, the waders leave Bozeman, Montana and travel to over 50 countries where Simms waders are sold.
“Our most important advantage as a brand is that our team who builds our waders are passionate about what they do,” says Robert Gibson, Simms’ Sr. Director of Operations.
“It’s exciting to see such a beautiful marketing campaign focused on our people.”
Tour the Simms Factory
As part of the campaign, the company is announcing scheduled tours at the facility to give visitors a curated experience of the facility while learning more about the wader making process. Tours will run the length of summer Monday-Thursday at 1:30pm local time.
To find out more visit www.simmsfishing.com/wadermakers
Articles by the same author
- Fix Our Water: Florida's Water Crisis
- Simms Releases New Film All About 'The Wader Makers.'
- Cuba to ‘Open Up’ to Fishing with Orvis
- Holly Rush Appointed New CEO of Costa
- Free Fly Fishing Lessons with Orvis
- Merry Christmas
- New Chair of ASF Board of Directors
- Atlantic Salmon Federation Honor Mary Barley
- State of the Trout 2015
- ICAST 2015 Set to Make Trade Show History