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Old 09-21-2005, 12:42 AM
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Default Re: Stearns Buys Hodgman

Steve, I agree, I would consider Hodgman to be one of the top names in waders. I hope this won't be one of those cases of a big company buying a good small one and negating all the good things they've worked to create over the years. I supose it might allow the fly shops that have carried hodgman products for years an avenue to enter the boat-towed-leisure-product-market, but I hope they realize how seriously us Fly Folks take waders and realize they shouldn't abandon the brand equity they just inherited. (wow, hadn't thought of the term "brand-equity" since a professor gave me credit for knowing it)
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