Re: New Reels - Cheeky Fly Fishing
It seems like they are sort of on track when trying to approach the younger, edgier generation of flyfisherman... it's obviously their marketing tactic. Cool logo, painfully "hip" and "edgy" product nomenclature and pictures of beer and dudes with dreadlocks in the gallery.
That being said, it'll probably be a long time before they take any real marketshare (if they can survive that long). They are not exactly re-inventing anything, just adding some weird color ways.