Originally Posted by theboz
I remember the cover of the catalog was yellow and red and the pages were B/W. If I saw those colors sticking out of the mailbox I jumped. Used to drool over the decoys!
I still have a Herter's catalog from 1977.
Dry or wet flies were $1.44 a dozen ....Bivisibles $2.35
Nymphs were $1.62 a dozen and Muddlers. 3 for $.91
Their "Pro-Plus" glass rod was $18.57 and the "Super Light" was $19.27
They had 2 split bamboo fly rods
The "Deluxe Impregnated" was $14.97 with $4.69 for the extra tip.
The "Grand Deluxe Imported St. Albans" dry fly action rod was $72.97 plus $23.47 for the extra tip
Medalist type reels were $7.97 and $8.07
Their "high-end" fly lines were $6.95 for DT and $7.95 for WF
And a grade A grizzly neck...$12.97