If you've seen the discussions on the forum you've probably seen people talk about the MSRP, the short answer is just look at the sale price and buy it if it's worth it to you, don't get caught up in a deal you might be getting, they always seem to be on sale
I have two of their rods - the Topwater ones that I don't think they are selling anymore. I have a 9' 5/6wt and a 7'6" 3/4wt. They are my back-up and loaner rods and I enjoy fishing them. Personally had good experience with their customer service as well.