That is not completely accurate, they have none of the #4's left (either color) and were more than $99.99 on special (the $99 price is only for the #3).
That Cortland Liquid Crystal is a very very nice line that goes for $80 plus any backing he may have added. I have it on an 8wt & it just loves distance.
Both the reel and line from seperate laces would probably add $15-20 shipping. So to me the price is pretty darn fair.
IMHO posts about the price level should be on PM to the seller don't you think?