Re: Examining Magazines
I would hate to be an editor for any publication. FF magazines were required reading to keep up with tackle and techniques BTI (Before The Internet). ATI (After The Internet), it is a whole different game.
Think about the articles in that context. The magazines have not changed all that much. It is our instant access to free information that has changed us. We have changed and not the magazines.
That is a blessing for us but a curse for them. Any 12 yo with a computer and Google has 99% of the world's fly fishing knowledge on his desk or lap.
"Discovery consists of seeing what everybody has seen and thinking what nobody has thought"..........Szent-Gyorgy