Re: Orvis to Acquire the Scientific Anglers and Ross Reels Businesses from 3M
I don't know the ins and outs of the outdoor retailing industry, but this looks like a good situation for all involved. SA and Ross now have the fishing knowledge of Orvis at their disposal. Orvis has a built-in distribution channel for the newly acquired brands. I can see this being a very good marriage. The argument that Orvis may start moving Ross production overseas can be countered with the idea that Orvis could start producing private label reels domestically. I'm optimistic.