Originally Posted by mbchilton
Pure Fishing is an American company, so what this likely means is Hardy/Greys is going to grow their business here. Hardy has a lot of opportunity for sales growth in North America without reducing their price, and I'm sure that's what Pure Fishing is interested in. I don't see them making any big changes to the product lineup or manufacturing in the near future.
Hardy (North America) set up shop in Lancaster PA back in 2008. I am curious why they weren't able to grow sales more rapidly, was it because of the "Made In the USA" only attitude, pricing, or brand loyalty ?