Originally Posted by siege
I own a Coast to Coast brand shotgun. It is identical down to the last part to a Mossburg 500, but the reciever and barrel are marked Coast to Coast. My local gun guru said that most of Coast to Coast branded sporting goods were made for them by major manufacturers. At that time, many sportsmen bought all their sporting goods at the local hardware store. This was particularly true in rural areas, as there were no speciality shops available to visit. Montgomery Wards did the same, as did Sears, but you could also mailorder from them.
It was like old school Amazon.com, but a lot slower.
I bought my first gun when I was in high school, a Remington Model 700 BDL270. I ordered it through my Local Sears and got it in a month or six weeks.