I read this article thinking about how our society produces cheap electronics and gadget trends that encourage people to either change when broken (appliances come to mind) or replace even if in good condition because something new better comes out every 6 months (cell phones, iPads). Consume consume consume! (this article comes to mind : Friday Rant: Why Has the Longevity and Quality of Household Appliances Gone Down the Tube? : Enterprise Irregulars
I think this is a load of **** that only produces waste on an unmanageable scale!
It's actually refreshing that the fly fishing industry produces quality products and companies stand behind them for the lifetime that they should work. The fee that companies charge for repairs is most of the time very reasonnable if not too low.
This article seemed more like a retailer angry because if it were just him, we would be buying a new rod every two years and he would make more money.
Thats just my opinion though! hehe