It's a brand of baitfish head like a conehead or a beadhead just bigger with eyes that aren't attached to the head which basically sucks!
"I was born to fish" Lee Wulff
"There's more B.S. in fly fishing then there is in a Kansas feedlot." Lefty Kreh
" It ain't over till it's over." Yogi Berra
"Your not old,you've simply acquired a patina." Swirlchaser