Originally Posted by mridenour
Value---worth every penny. I don't have a lot of disposable income and I have to stretch my dollars.
Performance---it has to work and be durable.
Customer Service---if something goes wrong, help is a great thing.
Made in USA---a nice thing but if not, strong US ties in design and overseeing production.
What Mike said. I also add resale value to my criteria if it is an overly expensive item. Just in case I didn't really know what I actually needed.