Re: What is important to you when buying gear?
First and foremost is durability and reliability. I want tough even though I baby my gear. Weight takes a back seat to quality. American or European made is preferred. Korea as an ally is o.k. but China is avoided and scorned. I prefer to buy from smaller companies and avoid big names that to me have evolved into providing too modern, stylish or glitzy a product line. I also avoid companies when they get bought up by giant conglomerates like Pure Fishing / Jarden just did with Hardy.