Re: What is important to you when buying gear?
MoscaPescador nailed the three key points I'd make. Reliability, durability, suitability, and built in North America are key factors for me.
I do have some fishing gear built in China and Korea (and I'm willing to bet that most if not all of the messages in this thread were typed on computers/iPads/phones that were built or sourced components from one of those countries) but prefer to buy N. American stuff when I can. Ross, Abel and Tibor reels (in the US), Islander (in Canada), Sage and Loomis rods, Filson clothing, Simms waders, Cutthroat Leaders and others not only make great products with lifetime warranties but by buying from those companies you are keeping the innovation, manufacturing, servicing, and corporate presence in N. America. I just wish Canada had more tackle manufacturers.