Re: Fly Fishing Retailer show heading for a new home in 2010
There is a lot of new thinking that needs to go on in this industry!
FFR was never designed to be good for retailers or mfgs. It was designed to be good for AFFTA and Neilsen. Retailers paid to go and mfgs paid to make it happen. AFFTA netted $700,000 off of the 2008 show that was supposed to be spent to grow fly fishing in 2009. How did that work out? 2008? 2007?
A model that helps retailers and mfgs prosper can't be a big dent in very shallow bottom lines. It was called the Fly Fishing Retailer Expo. The vast majority of them are very small businesses operating on pretty thin margins. An expensive trip to a convention to see the new merchandise isn't the right model.
All of the back-and-forth between AFFTA and Neilsen was about how to keep FFR profitable for THEM, not how to make it better serve fly fishing retailers and mfgs. And therein lies the problem. It doesn't matter where you have it or how many of them there are if nobody shows up because it doesn't fit THEIR business models.