It is interesting that people will eat a Chilean Sea Bass even though the non-commercial name is Patagonia Toothfish
Patagonian toothfish - Wikipedia, the free encyclopedia but wince at Carp....it is all about perception..maybe we need to start an "illinois river bass" marketing camapaign and ship it like the sea bass ...without the head. It all comes down to marketing but I do have to say if you put a price on its head the market will keep them under control.