[Fish Bones]

OPI Launches ReVisor® at Fly Fishing Retailer Show

Tampa, FL, October 25, 2006 --(PR.COM)-- Obsessive Products, Inc. (OPI) announces the national launch of the ReVisor® at the August 24th-26th Fly Fishing Retailer Expo in Denver Co. Designed to add sun protection to one’s ears and neck while wearing a ball cap, the ReVisor® gives anglers an alternative to the traditional drape or guide hat by offering UPF 50+ protection. The ReVisor® will retail for $19.95.

The fly fisherman often treks long distances to reach a targeted stream or hot spot. Lightweight, dependable and utilitarian tackle and gear is important to the avid fly fisherman. The ReVisor® not only provides UPF 50+ sun protection but is easily attached and removed from one’s baseball style cap. At 2.6 ounces, it is light enough to wear all day. And if a rain shower quickly rolls in, the ReVisor® even diverts water on to the shoulders and away from one’s collar keeping the angler dry while wearing his rain gear.

The ReVisor® has been sold in Central Florida for over two years. Salt water anglers have been enjoying the convenient sun protection product. Even landscapers appreciate the sun protection benefits of the ReVisor®. “We know there are many market opportunities for our product,� company President Brett Snyder says, “but the sophistication and technical requirements of the fly fisherman allows us to establish the ReVisor® at the top of the angler market.�

OPI is seeking national distribution for its product. Currently it is sold in limited retail outlets in Central Florida and on its website, www.ReverseVisor.com. The company plans to announce a national distribution agreement with a major specialty retailer in the very near future.

For additional information on the news that is the subject of this release, contact Rick Fueyo or visit www.ReverseVisor.com. The ReVisor® is a patented and trademark registered product.

About Obsessive Products, Inc.:

Obsessive Products, Inc. is a Florida based company focused on the innovation of outdoor products that improve the outdoor enthusiast’s outdoor experience. Privately held, the company enters its fifth year. This is the third version of the ReVisor®.

Contact Information:
Rick Fueyo - Director of Marketing
Obsessive Products, Inc.
Toll Free: 877-ReVisor (738-4767) Direct: 813-417-1246
rfueyo@ReverseVisor.com
www.ReverseVisor.com

[BigCliff]

Very cool product that meets a widespread need. I can already picture a cheap knock off that would work perfectly well and sell profitably for $5 though.