There's a new reel manufacturer, Cheeky Fly Fishing, that is coming out with five different sized reel series available now, through 2012. The Ambush, a 5/6/7 weight reel will retail at $640, while the Mojo, a 7/8/9 weight reel, will retail at $690. The styling appears to be as different as the name of the company itself. The reels have ample backing capacity and modern drag components.
Time will tell how Cheeky reels fair in a market with plenty of quality reel manufacturers like Nautilus, Ross, Tibor, Galvan, Baur, Abel, Lamson, Hardy, Orvis, Loop, Sage, and Hatch.
From what I can tell, most of the Cheeky reels will carry quite a high price tag. In a market where consumers are searching for value and companies are beginning to outsource production, it will be interesting to monitor a new company such as this. Entering a market with high-priced, non-traditional designs, while competing directly with each manufacturer's elite reel line is not an easy way to break into an already saturated market.
Has anyone used these reels? I'm interested in hearing how these reels compete with the other premium reels in the same class, especially since they carry such a hefty price tag. Home | Cheeky Fly Fishing