Mike, I went to Ebay & looked up that seller. Some sellers do use the same pictures for similar items. The seller has great feedback, @ 1224 feedback score & 100% satisfaction. I read a few listings & it seems that seller is building rods using various blanks & has a good return policy. Even stating to use the rod & if not satisfied, then return for a full refund in some listings. It doesn't state however if he will refund shipping, but most folks will not, so that's likely the case. He does have free shipping on many listings.
I would guess that this seller is providing accurate information, as otherwise is not a good way to do business, and his feedback score would likely reflect that. However, if you have questions, ask!
Anytime you buy online, and particularly off of Ebay, without being able to inspect the item first hand, you take your chances. I've bought several rods from Ebay sellers, and had an issue only once. The rod arrived damaged & the seller replaced it without question. I have not purchased from this seller however.
For me, if I was interested in purchasing any of the listed rods, I would first ask the seller any questions I had, then proceed based on the answers I got. With the feedback score that seller has, I would have no reservations about dealing with him!