I had a subscription to Fly Fisherman magazine... I received like 4 issues... I mentioned it to a rep when he asked me to join last year at a fishing expo... And he just gave me this look and was like "Well your postal person must have been stealing them" and was just very rude about the whole situation... So I have no interest in giving the conglomerate any more of my hard earned cash... Plus there are plenty of really good Ezines out there these days that are FREE
The only one I received was the same issue that I purchased locally and got the order card from.
I collected FF Magazine for many years and read FF & Tying Journal on a regular basis. I will pick up issues of Fly Tyer if it contains articles of specific interest to me. If the nymph patterns designed by that guy, who seems to have been inspired by superhero costumes, have never been tried...might want to give some a shot. His stuff smokes Trout ...
I have a subscription to Fly Fusion--it comes "free" with a yearly Trout Unlimited membership in Canada--and it usually has some good articles in it. I also tend to buy a lot of other fly fishing mags, especially Fly Tyer, Fly Fisherman, American Angler, and Northwest Fly Fishing, because we have long cold winters up here and if I can't be out fishing the next best thing is either tying flies or reading about someone else's fishing adventures (also one of the reasons I check out forums like this). My spouse calls my fishing mags "fisherman's porn"--she's a gardener, and I call her gardening mags "house porn".
I like The Drake, too although I know I'm not their target audience. I love the price mark! I always check the back of Flytyer to see if there's a pattern or technique I want.
I was saving all my outdoors mags and bookmarking articles to get back to. But it's just TOO much. I've started donating them to doctors' and hospitals' waiting rooms. All I'm keeping is my North West Fly Fishing. Retirement guide.
I would hate to be an editor for any publication. FF magazines were required reading to keep up with tackle and techniques BTI (Before The Internet). ATI (After The Internet), it is a whole different game.
Think about the articles in that context. The magazines have not changed all that much. It is our instant access to free information that has changed us. We have changed and not the magazines.
That is a blessing for us but a curse for them. Any 12 yo with a computer and Google has 99% of the world's fly fishing knowledge on his desk or lap.
Case in point; had to make an ice cream run after dinner tonight, the May/June issue of American Angler is sitting there, so I had to take a look, thinking of this thread...
--Perfect Retrieves for Any Streamer
--Spring Creeks - 7 Secrets of Success
--Tie Better Loop Wing Dry Flies
--British Spiders for U.S. Waters
That last one really killed me... not only is is about 70-80 years past due, but the anchor fly of the article is the Partridge & Orange. Cutting edge stuff indeed.
Ha! I stopped at store this evening on my way home from fishing to get something for dinner. I passed the magazine aisle and looked at that American Angler too. The "cracking the code" of spring creeks was so silly!