Location: White City (tad north of Medford) Oar-E-Gone
Re: Hardy Sold
As very little of what has the Hardy name on it is actually made in England .... The only 'Good Thing' to come out of this is the world wide distribution network. That was their major issue for years, no one wanted to stock the brand. Open up one of their high end (and darned expensive) reels and there's nothing there.
Odd part is the 'vintage' ones still sell for big bucks.
I wouldn't worry. Jarden Group (owner of Pure Fishing) is very good letting its newer acquisitions run business as usual.
My experience with Jarden Group is in other facets of sporting goods retail. At my retail job, I sell Marmot backpacking gear and clothing, K2 skis and snowboards, Volkl skis, and Coleman camping products. All of these top sellers are Jarden product.
If Jarden acts like Jarden, I would expect Hardy to be more innovative and successful in the coming years.
I can't wait to see Hardy reels show up on the shelves of big box stores and discount outlets. They are notorious for their price cutting wars, especially KMart and WalMart. Maybe I'll get that Hardy Perfect at a price I can afford. What do you think that will do to the collectors market? Imagine Hardy on a shelf next to swimwear , water skis and Coleman coolers.
Well, if Hardy was having financial problems, then perhaps this is a good thing.
Pure Fishing is all about fishing, so IMO, either they're adding another known "brand" to their product line, or they're trying to expand their product line more into fly fishing. The down side is, like with Fenwick, it won't be long before anything with the Hardy logo will likely have a "Made in China" label on it.
Unfortunately, that also seems to be today's way of doing business!
". . . Pure Fishing, Inc., a leading global provider of fishing tackle, lures, rods and reels marketed under well known fishing brands including Abu Garcia, Berkley, Mitchell, Stren, Trilene and Gulp."
As a guy addicted to the world of fly fishing and a gear junkie, I don't see anything in that list that would interest me or make me think that Hardy will hold on to it's respected position as a top rate producer in it's field. They bought a jewel, let's see how long it shines. Just my opinion.
Include Fenwick in that group and we all know what happen to them
Mitchell also! What they're reels used to be and what they are now. The old Mitchell "DL" models are highly sought after and go for major$$$ They were all made in France in the day. Mitchell reels today have absolutely no connection to the original, but for the logo, and are all made in Asia.