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  #11 (permalink)  
Old 07-03-2013, 09:35 AM
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Default Re: Hardy Sold

As very little of what has the Hardy name on it is actually made in England .... The only 'Good Thing' to come out of this is the world wide distribution network. That was their major issue for years, no one wanted to stock the brand. Open up one of their high end (and darned expensive) reels and there's nothing there.

Odd part is the 'vintage' ones still sell for big bucks.
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Old 07-03-2013, 09:45 AM
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Default Re: Hardy Sold

I wouldn't worry. Jarden Group (owner of Pure Fishing) is very good letting its newer acquisitions run business as usual.

My experience with Jarden Group is in other facets of sporting goods retail. At my retail job, I sell Marmot backpacking gear and clothing, K2 skis and snowboards, Volkl skis, and Coleman camping products. All of these top sellers are Jarden product.

If Jarden acts like Jarden, I would expect Hardy to be more innovative and successful in the coming years.

Dennis
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Old 07-03-2013, 10:15 AM
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Thumbs up Re: Hardy Sold

Good call Dennis, good call. I'd forgotten that Pure was part of the the 'Jarden Group.'
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Old 07-03-2013, 01:18 PM
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Default Re: Hardy Sold

I can't wait to see Hardy reels show up on the shelves of big box stores and discount outlets. They are notorious for their price cutting wars, especially KMart and WalMart. Maybe I'll get that Hardy Perfect at a price I can afford. What do you think that will do to the collectors market? Imagine Hardy on a shelf next to swimwear , water skis and Coleman coolers.
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Old 07-03-2013, 02:14 PM
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Default Re: Hardy Sold

Well, if Hardy was having financial problems, then perhaps this is a good thing.

Pure Fishing is all about fishing, so IMO, either they're adding another known "brand" to their product line, or they're trying to expand their product line more into fly fishing. The down side is, like with Fenwick, it won't be long before anything with the Hardy logo will likely have a "Made in China" label on it.

Unfortunately, that also seems to be today's way of doing business!
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Old 07-03-2013, 02:30 PM
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Default Re: Hardy Sold

Purchasing a brand like Hardy is a bold move if your intention is to expand your presence into a new market. Perhaps too bold....
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Old 07-03-2013, 04:19 PM
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Red face Re: Hardy Sold

Quote:
Originally Posted by bigjim5589 View Post

Pure Fishing is all about fishing The down side is, like with Fenwick, it won't be long before anything with the Hardy logo will likely have a "Made in China" label on it.

Here's your bad news: Very little that has the Hardy logo isn't already produced in the Far East. Which is why I take great exception to what they charge for most of their 'stuff.'
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Old 07-03-2013, 04:33 PM
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Default Re: Hardy Sold

Quote:
Originally Posted by hubby11 View Post
". . . Pure Fishing, Inc., a leading global provider of fishing tackle, lures, rods and reels marketed under well known fishing brands including Abu Garcia, Berkley, Mitchell, Stren, Trilene and Gulp."
As a guy addicted to the world of fly fishing and a gear junkie, I don't see anything in that list that would interest me or make me think that Hardy will hold on to it's respected position as a top rate producer in it's field. They bought a jewel, let's see how long it shines. Just my opinion.
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Old 07-03-2013, 04:43 PM
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Default Re: Hardy Sold

Jarden: "where great brands park themselves to drown"

Although, still in business I don't think they are major players in the industry with their "older" brands. Well...maybe Spiderwire!
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Old 07-04-2013, 06:22 AM
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Default Re: Hardy Sold

Quote:
Originally Posted by Rip Tide View Post
Include Fenwick in that group and we all know what happen to them
Mitchell also! What they're reels used to be and what they are now. The old Mitchell "DL" models are highly sought after and go for major$$$ They were all made in France in the day. Mitchell reels today have absolutely no connection to the original, but for the logo, and are all made in Asia.

Last edited by stoneyclove; 07-04-2013 at 06:58 AM.
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