How much does Orvis spend on mailing catalogs?

[caberguy]

Honestly, it seems like half my mail is Orvis.

 

[ia_trouter]

Cabela's in my case. I assume they have done the math and probably hope for a minor net return for the large money spent on mailings.

 

[Rip Tide]

Hope can I put this kindly ??

Apparently you're on the "susceptible'' list

I have the opposite problem
I've actually requested to be on catalogue mailing lists and .....nothing
Apparently they know me better than I know myself

 

[caberguy]

Hope can I put this kindly ??

Apparently you're on the "susceptible'' list

I've been called worse.

 

[ia_trouter]

I've been called worse.

Not to cause trouble, but did Rip just call you a gear *****?

 

[caberguy]

Hey, in my defense I've never paid full price for anything at Orvis (aside from the odd fly and spool of tippet).

 

[sweetandsalt]

If you buy stuff from the Orvis catalog, you get more catalogs. I have not gotten one in years.

 

[ia_trouter]

If you buy stuff from the Orvis catalog, you get more catalogs. I have not gotten one in years.

That is how it works, and you don't have to purchase often. One order and you are set for a couple years with many companies.

 

[kentuckysteve]

I get the Cabela's catalogs but have requested the Orvis several times and have never received one.I finally just gave up and quit asking for them.

 

[caberguy]

Sometimes I get two in a day.

 

[mcnerney]

Sometimes I get two in a day.

I know what you mean and I don't buy very much from them, unless they are having a steep discounted sale.

 

[yikes]

Here's where the mail catalogs have paid off for them: my wife, who knows nothing about fly fishing, knows that every birthday and Christmas she can go to a place called "Orvis" and get me a gift card.

 

[Joey Bagels]

I didn't even know orvis still mailed catalogs! I haven't gotten one since maybe the late '90's.


Sent from my iPhone using Tapatalk

 

[plecain]

I didn't even know orvis still mailed catalogs! I haven't gotten one since maybe the late '90's.

I average about two per week.
I've spent a fair amount with Orvis, but not a huge amount.

 

[james w 3 3]

The postage for a catalog the weight of an average Orvis catalog is pretty minimal as the printer/mailing house gets every possible discount. I'd be surprised if they pay more than around 35 cents per copy.

I'm not sure what they cost to print, but I did see an interview with an executive with Victoria's Secret where he talked about how much sales spiked with each new mailing, regardless of frequency, even when they changed almost nothing except the cover. I imagine the exact same thing happens with each Orvis mailing.

Good business practices then would call for lots of mailings. Minimal cost, substantial return.

 

[corn fed fins]

The postage for a catalog the weight of an average Orvis catalog is pretty minimal as the printer/mailing house gets every possible discount. I'd be surprised if they pay more than around 35 cents per copy.

I'm not sure what they cost to print, but I did see an interview with an executive with Victoria's Secret where he talked about how much sales spiked with each new mailing, regardless of frequency, even when they changed almost nothing except the cover. I imagine the exact same thing happens with each Orvis mailing.

Good business practices then would call for lots of mailings. Minimal cost, substantial return.

Right into the pump house! Now back to the commentary...I didn't know Orvis was still in business.:shades:

 

[ia_trouter]

Right into the pump house! Now back to the commentary...I didn't know Orvis was still in business.:shades:

You haven't been around here long enough to be causin trouble like that noob.

I've seen advertisements for 20 page color catalogs for about 25 cents. Less if you buy a bazillion.

 

[corn fed fins]

You haven't been around here long enough to be causin trouble like that noob.

I've seen advertisements for 20 page color catalogs for about 25 cents. Less if you buy a bazillion.

That dry didn't float long before a take. So now I know "what" to present to the eager fish.

 

[ia_trouter]

That dry didn't float long before a take. So now I know "what" to present to the eager fish.

Any blasphemous talk about Orvis, Sage, Simm's etc. will result in a long thread. And I do mean long. It can take as long as a week or more to put a proper beat down on a hater.

 

[sweetandsalt]

Um, is anyone prepared to write a detailed review of the new Orvis Nipper?