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Iconic London Fishing Store Opens in St Petersburg

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Russia welcomes Farlows to St Petersburg Russia welcomes Farlows to St Petersburg

Top London-based fishing and outdoor pursuit’s retailer Farlows have announced that agreement has been reached with Vladimir Rybalchenko of Kharlovka Co. and the Atlantic Salmon Reserve for the use of the Farlows name on his new game fishing store in St Petersburg in Russia.

The store named “Farlows on Palace Square” opened on the 4th June and is located in one of the prime areas in St Petersburg inside the golden triangle. This is a very similar prestigious location within the city to the London store’s 9 Pall Mall address.

At the present time the store will be operated completely independently of Farlows using local distributors and its own management. The store will not be able to display the Royal Warrant other than as a reference to the store being in close association with Farlows and with their full support.


Farlows Director Richard Hewitt stated: “We are delighted that Mr Rybalchenko has recognised what a powerful brand Farlows is within the game fishing fraternity. Together with his incredible salmon fishing resource at www.kharlovka.com this can only strengthen our brands and be very positive for the industry. This is seen as a very exciting development and a new era for Farlows Group Ltd and could lead to similar licensing arrangements in other global locations.”

Vladimir Rybalchenko added: “The opening of this prestigious store in the heart of St Petersburg is part of our continuing strategy of providing the very best service to our game fishing clients. To be able to follow in the footsteps of Charles Farlow who founded the brand in 1840 is indeed an honour and will add greatly to the status of our new store”.

Owner Vladimir Rybalchenko hit the headlines last summer following his purchase of the Atlantic Salmon Reserve in Russia from Peter Power as we reported here on FishandFly.com .

Vladimir Rybalchenko proudly displays the quality of Atlantic Salmon available from the Atlantic Salmon Reserve

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Comments (4 posted):

moucheur2003 on 13/07/2013 02:53:53
I dropped in on the Farlows London store last year. Aside from the prestigious Pall Mall address, I thought it was nothing special. Lots of fly shops in the US are better stocked with a wider selection. (Although if you are looking for a pair of Harris Tweed hunting knickers that Orvis stopped carrying 25 years ago, Farlows is your place.)
Eddie O'Neill on 13/07/2013 12:48:19
I agree,Farlow's is nothing special. It's all about the name.
moucheur2003 on 13/07/2013 13:34:20
(Although if you are looking for a pair of Harris Tweed hunting knickers that Orvis stopped carrying 25 years ago, Farlows is your place.) Oops, I must correct myself: Shooting Breeks / Holland & Holland Tweed Breeks -- Orvis But Farlows beats Orvis on price: http://www.farlows.co.uk/mens-trousers-breeks?master_type=6392
Gerard on 13/07/2013 13:41:32
Stock wise I wouldn't doubt many US stores are better stocked. Farlows sister store just outside London has a greater range, casting ponds/lakes and tuition on site. What Farlows do offer is a wealth of experience. Their sales assistants have fished pretty much everywhere globally and on that basis I find them very helpful, particularly with fly patterns etc and what needs to be changed/adapted to suit the local environment. I wish the best of luck to them.
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