sweetandsalt
Well-known member
"Also FYI, Pure Fishing Was Bought
Newell Brands sold Pure Fishing, which includes relevant brands like Hardy, Grey’s Hodgman, and Pfleuger, to Sycamore Partners, a private equity firm based in New York. More details to follow… " from Angling Trade Media
I don't know who Sycamore Partners is or their intentions with these once illustrious brands. I am not though surprised that Newell (Rubbermaid) has divested themselves of this inadvertently acquired division. I can only hope this means renewed ownership engagement and growth for Hardy and the many other Pure brands.
"The company has signed a definitive agreement to sell Pure Fishing to Sycamore Partners, a leading private equity firm specializing in consumer, distribution and retail-related investments. Pure Fishing is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Chub®, Fenwick®, Greys®, Hardy®, Hodgman®, Johnson™, JRC®, Mitchell®, Penn®, Pflueger®, Sebile®, Shakespeare®, SpiderWire®, Stren®, and Ugly Stik®.
Gross proceeds from the Pure Fishing divestiture are anticipated to be $1.3 billion, subject to customary working capital and transaction adjustments. In 2017 net sales for Pure Fishing were approximately $556 million."
Newell Brands sold Pure Fishing, which includes relevant brands like Hardy, Grey’s Hodgman, and Pfleuger, to Sycamore Partners, a private equity firm based in New York. More details to follow… " from Angling Trade Media
I don't know who Sycamore Partners is or their intentions with these once illustrious brands. I am not though surprised that Newell (Rubbermaid) has divested themselves of this inadvertently acquired division. I can only hope this means renewed ownership engagement and growth for Hardy and the many other Pure brands.
"The company has signed a definitive agreement to sell Pure Fishing to Sycamore Partners, a leading private equity firm specializing in consumer, distribution and retail-related investments. Pure Fishing is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Chub®, Fenwick®, Greys®, Hardy®, Hodgman®, Johnson™, JRC®, Mitchell®, Penn®, Pflueger®, Sebile®, Shakespeare®, SpiderWire®, Stren®, and Ugly Stik®.
Gross proceeds from the Pure Fishing divestiture are anticipated to be $1.3 billion, subject to customary working capital and transaction adjustments. In 2017 net sales for Pure Fishing were approximately $556 million."